Beyonce it at it again. She just released her latest endeavor called IVY PARK. IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field. Their motto? Strong beyond Measure. Gotta love it. I have to say I didn’t see this coming. A line specifically focused on performance wear. Interesting? Hit the video to find out more background and information on the brand.
IVY PARK will be avaliable in the following stores worldwide starting April 14.
Additional Retailers can be found on the IvyPark website. Are you buying and testing this new line of product?